Introduction to Outcomes First Group

At Outcomes First Group we place the people that we support at the centre of everything we do. Our approach is underpinned by our in house clinical model. This model recognises that all the people we support are individual and our provision is tailored to meet their needs and wishes from the point of admission and throughout their journey with us.

We are a leader in the provision of outcomes-led learning, life skills, and therapeutic care for young people and adults with autism, complex and Social Emotional and Mental Health needs (SEMH).

Outcomes First Group operates as three service divisions; Options Autism and Learning Disabilities, Hillcrest Children’s Services and Sunflower Fostering. Collectively the groups have been operating for over 40 years.

The services operate across the South of England, West Midlands, North Wales and Yorkshire and Humberside delivering services to around 750 individuals, trusted by over 100 different local authorities, this accounts for nearly two thirds of all local authorities in England.

We hold the quality of our services in the highest regard and are proud to say that 98% of our services are rated as Good or Outstanding, we were winners of the ‘independent school provider of the year’ at the 2016 EducationInvestor Awards and are currently finalists of ‘specialist provider of the year’ for the 2017 HealthInvestor Awards. Please see our awards and accreditations tab for further industry accolades.

Awards & Accreditations

We believe the value we provide is demonstrated by the outcomes that those who access our services achieve.

In addition to support this we have also gained the following industry accreditations and awards:


This status reflects our commitment to being a high quality employer, an outperforming place to work and a clear commitment to sustainability. Only 1.5% of those accredited by IIP are of a Gold Standard


This award was achieved on the basis of our innovative working within our education settings. The case study although based on Options Barton is reflective of our commitment to make a difference within the education setting. The application was made on the approach to integrated transdisciplinary working that is being embedded within the schools crossing the boundaries between clinical intervention and education.


This accreditation is issued by the National Autistic Society (NAS). It is an internationally recognised process of support and development for all those providing services to people on the autistic spectrum. In 2017 we were also nominated by the NAS for the Autism Accreditation Excellence Award, unfortunately on this occasion we were runners up.


Our membership to The Consortium of Therapeutic Communities is a reflection of our commitment to operating in a therapeutic environment and manner. The consortium is for organisations who recognise the influence of our social environment on how we are, what we learn and how we change.


The Community of Communities (CofC) is a standards-based quality improvement and accreditation network working with Therapeutic Communities (TCs) in the UK and abroad. This accreditation is issued by the Therapeutic Community Accreditation Panel (TCAP), and is an exciting benchmark within the Residential childcare sector.


The internationally recognised standard for quality management of businesses.  This qualification demonstrates that we have a commitment to quality, our customers, and a willingness to work towards improving efficiency. This accreditation currently applies to Hillcrest Steps, Hillcrest The Bartons, Hillcrest Poppy Lodge, Hillcrest Hayling Island, Hillcrest Beachlands, Hillcrest Slinfold, Hillcrest Acorn, Hillcrest Ashley, Hillcrest Oathill, Hillcrest Park Farm and Hillcrest Oaklands.

The Executive Team


Roger Colvin

Group Chairman

Roger Colvin has worked in the Health Care Field since 2000. Prior to the formation of the Outcomes First Group, Roger Colvin was CEO of Hillcrest, joining in 2007.

Previous to this, Roger was CEO for a group of homes for adults with Learning Disabilities and Mental Health and before that Finance Director and then CEO for a fully listed company on the London Stock Exchange. When that was sold he became President of a global business platform.

In his earlier career Roger was one of eight equity partners in a firm of Chartered Accountants, in charge of a diverse range of corporate clients, including Brighton & Hove Albion Football Club – which he still supports.


Graham Baker

Group Chief Executive Officer

Graham has over 25 years’ experience in the special education and healthcare sectors, having worked with a number of significant operators as well as setting up and running his own business.

Graham is responsible for driving the strategic direction of the company ensuring steady and sustainable growth whilst maintaining the quality of service delivered.

Prior to joining the Outcomes First Group in March 2016, Graham was CEO of care provider Options and was central to a number of significant financial and operational achievements.


Rebecca Northall

Group Chief Financial Officer

Rebecca is a Chartered Accountant with over 15 years post qualification experience.

Prior to joining Outcomes First Group in March 2016 she has held a number of posts including both Managing Director and Finance Director within other education and care providers most latterly as Finance Director of Options Group.

Previously, she worked in a senior role with global advisory firm KPMG on a variety of projects from MBO’s to significant transactions with large PLC’s.

Rebecca brings strong financial acumen, management and sector experience to the team.


Jane Worsley

Managing Director- Options Autism & Learning Disabilities

Jane has over 30 years’ experience working in health and social care. Starting her career as a Nurse then becoming a Midwife Jane moved onto management roles in the residential care sector.

Jane gained further qualifications through part time study throughout her career, including BA in Professional Studies, MBA and CIPD qualifications.

In the last 10 years Jane has held the position of Deputy CEO of a large not for profit social care organisation working with both adults and children with very complex health and or social care needs and prior to joining Outcomes First Group in March 2016 she was the Chief Operating Officer of Options Group.


Richard Cooke

Group Commercial Director

Richard has over 15 years’ experience of working within the care, education and mental health sectors both in the UK and globally.

Prior to joining Outcomes First Group in March 2016 he was the Business Development Director at Options Group.

Over the past 15 years his focus has been on growing businesses through organic growth and acquisitions within the industry.

As well as business development, Richard’s experience also includes strategy development, marketing and project management.

Our vision is to be the provider and employer of choice in our chosen sectors.